Tracking partners are third-party platforms integrated with Targetoo to measure and validate campaign performance. They help advertisers track user actions, conversions, and key performance indicators based on specific campaign objectives.
Targetoo supports different types of tracking partners depending on the goal of your campaign:
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Tracking App Marketing
Used for mobile app campaigns to track installs, in-app events, and post-install performance. -
Tracking Drive-to-Store
Designed to measure offline outcomes by tracking store visits generated from digital advertising. -
Tracking Viewability
Focuses on verifying whether ads are actually viewable, helping ensure transparency and compliance with industry standards. -
Tracking Web
Used for website campaigns to track visits, clicks, and on-site conversions.