App Marketing Tracking allows advertisers to measure the performance of mobile app campaigns by tracking installs, user engagement, and post-install events. This type of tracking is essential for evaluating user acquisition quality and optimizing app-focused campaigns.
Targetoo supports the following App Marketing tracking partners:
Adjust
Adjust is a mobile measurement platform (MMP) used to track app installs, in-app events, and user behavior across devices. It provides advanced attribution, fraud prevention, and detailed performance insights for mobile app campaigns.
AppsFlyer
AppsFlyer enables accurate attribution and analytics for mobile app marketing. It helps advertisers understand which campaigns and channels drive high-quality installs and meaningful in-app actions.
Branch
Branch specializes in deep linking and mobile attribution, allowing advertisers to track user journeys from ad interaction to app install and in-app engagement. It is particularly useful for campaigns focused on seamless user experience and re-engagement.
Kochava
Kochava is a comprehensive mobile analytics and attribution platform that tracks installs, events, and lifetime value. It supports advanced measurement, audience insights, and campaign optimization.