Viewability Tracking measures whether an ad was actually seen by a user, rather than simply served. This ensures campaign transparency, helps meet industry standards, and supports brand safety and performance optimization.
Viewability tracking is especially important for brand awareness campaigns, premium inventory, and campaigns with strict quality requirements.
Targetoo supports the following Viewability tracking partners:
Integral Ad Science (IAS)
Integral Ad Science provides independent ad verification and measurement services. IAS evaluates viewability, fraud, and brand safety to ensure ads are delivered in high-quality environments.
With IAS tracking, advertisers can:
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Measure ad viewability against industry standards
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Detect invalid traffic and ad fraud
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Ensure brand-safe placements
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Improve transparency and reporting accuracy
Mediasmart – Real-Time Viewability
Mediasmart offers real-time viewability measurement for mobile campaigns. It enables advertisers to monitor whether ads are viewable as impressions are delivered, allowing faster optimization.
Key capabilities include:
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Real-time viewability measurement
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Mobile-first performance insights
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Improved campaign efficiency through immediate feedback
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Support for quality-focused mobile inventory
Moat
Moat is an analytics and measurement platform focused on attention, viewability, and engagement. It provides detailed insights into how users interact with ads beyond basic impression metrics.
Using Moat, advertisers can:
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Measure viewable impressions and attention metrics
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Analyze user engagement with creatives
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Compare performance across publishers and formats
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Optimize creative and placement strategies