Web Tracking is used to measure user activity on websites after ad exposure. It enables advertisers to track visits, conversions, and on-site actions, helping evaluate campaign performance and optimize toward meaningful outcomes.
Web tracking is ideal for performance-driven campaigns focused on traffic generation, lead collection, or online sales.
Targetoo supports the following web tracking solutions:
Mediasmart Pixels
Mediasmart Pixels are tracking tags placed on an advertiser’s website to record user actions after an ad interaction. These pixels allow advertisers to measure conversions and analyze post-click or post-view behavior.
With Mediasmart Pixels, advertisers can:
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Track website visits and conversions
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Measure post-click and post-view actions
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Attribute web performance to ad campaigns
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Optimize campaigns based on real conversion data
Google Tag Manager
Google Tag Manager (GTM) is a tag management solution that allows advertisers to deploy and manage tracking tags without modifying website code directly.
Using Google Tag Manager, advertisers can:
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Easily manage and update tracking pixels
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Deploy multiple tags from a single interface
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Reduce dependency on development teams
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Ensure accurate and flexible web tracking setup