A Geolist is a tool that lets you target specific geographic locations using latitude and longitude coordinates. You can use Geolists in your campaigns to either:
-
Target users in certain offline locations, or
-
Measure visits to those areas, such as store visits or event attendance.
Why Use Geolists?
Geolists help you create location-based advertising strategies. Instead of targeting broad areas like cities or countries, you can focus on very precise locations — like stores, airports, stadiums, or even competitor locations.
Main Uses
1. Target Specific Areas
Use Geolists to define real-world areas you want to reach with ads in:
-
Mobile campaigns
-
Connected TV (CTV)
-
Digital Out-of-Home (DOOH)
This is especially useful for local promotions, store openings, or event-based campaigns.
2. Measure Visits
Track if users have entered a specific area after seeing your ad — a great way to measure real-world impact and foot traffic.
Limits & Management
-
Each Geolist can contain up to 50,000 individual areas.
-
You can edit or update your Geolists anytime in the Geolists section of the platform.
Summary
Geolists allow you to run hyper-local campaigns and track offline behavior with precision. Whether you want to promote a physical store or monitor visits to key locations, Geolists make it possible.