Spatial Data in Audience Strategy with Targetoo

Targetoo uses spatial data (real-world location information) to help advertisers build smarter audience strategies. With our technology, you can target or retarget users based on where they’ve been—across devices and screens—while staying 100% privacy-compliant.

Real-World Use Cases

1. Target by Area or Neighborhood

Use Geolists to reach users in specific locations, like neighborhoods, streets, or custom-defined zones—in real time.

2. Target Near Your Business

Reach users within a certain radius of your store, restaurant, or venue.
You can do this:

  • In real time, while they’re nearby

  • Later, using location-based audience segments built from past visits

3. Reach Your Competitor’s Customers

Identify and segment people who visited your competitors’ stores using:

  • Geolists for live proximity

  • Location-based audiences for follow-up retargeting

4. Sync with DOOH Campaigns

Build custom audiences around Digital Out-of-Home (DOOH) screens (like billboards or transit ads).
Then, retarget those users on Mobile or Connected TV (CTV) to keep your brand top-of-mind and drive action.

Summary

By using Targetoo’s spatial data tools, you can:

  • Deliver more relevant ads

  • Track real-world behaviors

  • Maximize reach across Mobile, DOOH, and CTV

All while staying in full control of privacy and targeting precision.