In today’s omnichannel world, successful advertising requires reaching users at the right time, in the right place, and on the right screen. With geospatial targeting, Targetoo allows advertisers to do just that—seamlessly linking Mobile, DOOH (Digital Out-of-Home), and Connected TV (CTV) using real-world location data.
Let’s explore how it works and why it’s powerful.
What is Geospatial Targeting?
Geospatial targeting means using precise geographic data (latitude and longitude) to deliver ads to users based on:
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Where they are now (real-time targeting)
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Where they have been (retargeting based on past location history)
Using tools like Geolists and location-based audiences, advertisers can define physical zones—from a single store to a network of billboards—and use them to drive highly contextual advertising.
Mobile: Location-Based Personalization
Mobile is the most immediate touchpoint for geospatial campaigns. Targetoo enables:
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Real-time ads when a user enters a targeted area
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Behavioral retargeting based on past location visits
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Dynamic creatives adapted to the user’s proximity to a business or event
For example: if a user passes near a sports arena, they might be served a Mobile ad promoting team merchandise or ticket offers.
DOOH: Building High-Awareness Audiences
Digital Out-of-Home screens—like bus stops, malls, or urban panels—can’t be clicked, but they’re perfect for creating awareness.
With Targetoo, advertisers can:
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Log user exposure to DOOH screens using Geolists
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Build custom audiences based on DOOH screen proximity
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Retarget users later on Mobile or CTV to follow up with actionable messaging
This creates a bridge between the physical and digital world, turning passive viewership into active engagement.
Connected TV: Extending the Story to the Living Room
Once a user has been exposed to a DOOH or Mobile ad, Targetoo’s CTV retargeting tools let you:
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Re-engage high-intent users with longer-form video ads at home
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Target only those users who’ve been near key locations (like your stores or competitors’ stores)
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Maximize reach by combining mobile and location behavior with premium CTV inventory
This way, your campaign can start on the street, follow the user on their phone, and finish with a strong message on their smart TV.
Why This Matters
Using geospatial targeting across channels helps:
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Increase ad relevance by using physical behavior
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Boost ROI through smarter retargeting
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Improve campaign storytelling across screens and moments
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Respect user privacy, as all data is aggregated and anonymized
Real-World Example
A quick-service restaurant launches a new breakfast menu. With Targetoo, they:
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Use DOOH screens near office districts during morning hours
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Retarget users on Mobile who passed those DOOH screens
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Deliver CTV ads at night to the same users at home, reminding them of the breakfast promo
This full-funnel approach ensures brand recall, precision, and efficiency.
Geospatial targeting isn’t just about where someone is; it’s about how location connects experiences across devices and contexts.
With Targetoo, you can unify Mobile, DOOH, and CTV into a single, high-impact strategy that speaks to the modern consumer, wherever they are.