Reports

The Reports section gives you access to powerful analytics and performance metrics, helping you make data-driven decisions and optimize your campaigns for better results.

You can access this section anytime by clicking “Reports” in the Left Menu.

Once you’re in the Reports section of the platform, generating a report is simple and flexible.

Steps to Generate a Report:

  1. Add at least one drill-down variable
    This could be by campaign, country, creative, device type, etc.
  2. Add at least one KPI
    Choose metrics like impressions, clicks, media cost, CTR, and more.
  3. Click on “Refresh” to display the data in your browser
    Or click “Download report” to generate a .csv file.

⚠️ Important Notes:

  • Downloaded reports have a 250,000 row limit. If your dataset exceeds this, consider narrowing your filters.

  • The results (both on-screen and in the download) will show your selected KPIs broken down by the drill-down variables across all campaigns.

  • In your user settings, you can choose your preferred Decimal Mark: . or , depending on your region.

Report Options