Targetoo News

Overall Performance

At a glance, the Dashboard gives you a clear snapshot of your advertising performance through Key KPIs, a Line Chart, and a Campaign Table — all based on your selected time range.
Dashboard

Key KPIs

At the top of the Dashboard, you’ll find key performance indicators for your organization:

  • Media Cost (in your organization’s currency)

  • Number of Impressions

  • Average CPM (in your currency)

  • Number of Active Campaigns

These KPIs help you quickly assess how your media spend and delivery are evolving.

Dashboard

Line Chart

The line chart visualizes the trends for:

  • Media Cost

  • Impressions

You can toggle each metric on or off by clicking its name in the legend below the chart — great for isolating specific trends.

Dashboard

Campaign Table

This table provides a detailed view of performance by campaign, including:

  • Campaign Name

  • Media Cost

  • Clicks

  • Impressions

  • CPM

  • CTR

  • CPC

  • Video Completion Rate

  • (Optional) CPA 1 to CPA 5 — if configured for your campaigns

Use this section to quickly compare campaigns and evaluate their effectiveness.

Dashboard