Multichannel campaign
A Multichannel campaign allows you to target multiple device types—such as mobile, desktop, CTV, and DOOH—within a single campaign setup. This approach helps you deliver consistent messaging across screens and track conversions more effectively, both online (like app installs and website visits) and offline (like in-store visits through drive-to-store strategies).
Create Multichannel Campaign
To create a Multichannel campaign, start by selecting multiple device types during campaign setup. Make sure your creative assets and tracking methods are compatible with each selected channel.
Manage Multichannel Campaign
Use the campaign dashboard to monitor performance across each device type. Adjust bids, targeting, and creatives per channel for optimized results and unified user engagement.