Location data doesn’t just help with targeting—it can also power creative personalization, making your ads feel more useful and engaging. With Targetoo, you can use location intelligence to dynamically adapt your ad content, drive more foot traffic, and boost campaign performance across formats and screens.
What Is Location-Based Creative Customization?
It’s the practice of dynamically tailoring ad creatives based on a user’s real-time location or proximity to specific points of interest—like your store, restaurant, or event.
With Targetoo, this is enabled through features like:
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Rich formats with interactive maps
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Click-to-map campaign destinations
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Dynamic Creative Optimization (DCO)
Rich Formats with Maps
These rich media formats embed live maps directly in the ad. Users can:
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See the nearest store or venue based on their real-time location
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Tap to open a map with directions
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Discover relevant offers or products tied to specific locations
Use case: A retail brand uses this format to highlight the nearest store with a “Get Directions” button—driving in-store visits.
Campaign Destinations (Click-to-Map)
Want to keep it simple? Add a Click-to-Map URL to your creative.
When users click:
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They’re directed to a map view showing the closest campaign destination
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This experience is mobile-friendly and tied to their location
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Great for driving footfall or bookings
Use case: A restaurant chain runs ads with a “Find the nearest location” button. A click opens the closest venue in Google Maps or Apple Maps.
Dynamic Creative Optimization (DCO)
DCO takes personalization a step further by:
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Automatically adjusting ad content based on the user’s location, time of day, or behavior
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Highlighting specific locations, offers, or even distances in real time
Example:
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“Only 300 meters away – Try our new lunch menu!”
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“20% off at our Main Street store today only!”
This keeps ads relevant and improves CTRs and conversions.
Summary
| Feature | Benefit |
|---|---|
| Rich Formats with Maps | Interactive, drives store visits |
| Click-to-Map Destinations | Seamless foot traffic from a tap |
| Dynamic Creative Optimization | Personalized ad content tied to location |
Tip: You can combine these tools with Geolists or location-based audiences for maximum impact. Whether you’re guiding users to a store or surfacing the right creative at the right time, location-based customization helps you turn impressions into actions.