Creative Tracking is used to measure the performance and delivery of individual ad creatives. It helps advertisers understand how specific creatives perform across formats, placements, and environments, enabling better optimization and reporting.
Creative tracking is especially useful for brand campaigns, rich media ads, and campaigns where multiple creatives are tested simultaneously.
Targetoo supports the following creative tracking methods:
Ad Form
Ad Form tracking is used to monitor creative-level delivery and interaction data directly from the ad setup. It enables accurate reporting on impressions and basic engagement metrics at the creative level.
This method is commonly used when:
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Tracking standard display or native creatives
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Monitoring creative delivery and performance
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Running multiple creatives within a single campaign
CM360 (DoubleClick / DCM)
Campaign Manager 360 (formerly known as DoubleClick / DCM) is Google’s ad serving and tracking platform. It allows advertisers to track creative delivery, impressions, clicks, and other performance metrics across publishers.
With CM360 creative tracking, advertisers can:
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Track impressions and clicks at creative level
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Use third-party ad serving and verification
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Ensure accurate and independent measurement
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Consolidate reporting across campaigns and channels