Drive-to-Store Tracking measures how digital advertising impacts physical store visits. It helps advertisers connect online ad exposure with offline foot traffic, making it ideal for retail, QSR, automotive, and other location-driven campaigns.
This tracking type focuses on understanding visit lift, incremental visits, and real-world campaign effectiveness.
ADSQUARE
ADSQUARE is a location intelligence and audience measurement partner that enables privacy-compliant Drive-to-Store tracking. By analyzing anonymized location signals, ADSQUARE determines whether ad exposure leads to in-store visits.
Key benefits include:
-
Measurement of incremental store visits
-
Visit lift and footfall analysis
-
Location-based audience insights
-
Campaign optimization based on offline performance
Mediasmart
Mediasmart provides Drive-to-Store measurement through mobile location data and proximity-based analysis. It helps advertisers evaluate how mobile ad campaigns influence visits to physical locations.
With Mediasmart tracking, advertisers can:
-
Measure store visit attribution from mobile campaigns
-
Analyze user movement and visit frequency
-
Optimize campaigns for local and hyperlocal performance
-
Gain insights into mobile-driven foot traffic