Brand safety means making sure your ads only appear in places that are safe, appropriate, and aligned with your brand’s values.
At Targetoo, we take this seriously — from preventing ad fraud to ensuring your brand is never associated with harmful or low-quality content. Our goal is simple: your ads should look great and feel right, wherever they’re shown.
Why Brand Safety Matters
Imagine your ad showing up next to violent content, fake news, or an unsafe app. Not only does it harm your brand image — it also wastes your ad budget.
That’s why we’ve built brand safety into the core of our platform, combining cutting-edge tech, strong partnerships, and constant monitoring.
How Targetoo Protects Your Brand
AI CTVSafe
Advanced AI safeguards ads on Connected TV (CTV) by analyzing and filtering unsafe inventory.
Transparent Publisher Management
We let you see exactly where your ads are running — no hidden placements.
Publisher Spoofing Protection & Supply Path Optimization
We prevent fraudulent publishers from pretending to be premium sources and make sure your inventory comes from trusted, verified paths.
Contextual Targeting
We ensure your ads are shown in relevant and brand-safe content environments, using context, not just keywords.
App Rating Targeting
Exclude low-rated or poorly reviewed apps from your campaigns to protect brand perception.
Viewability & Video Tracking
With tools like Innovid and real-time viewability tracking, you’ll know when and how your ads are seen — and make sure they’re worth every impression.
Audit & Quality Checks
We routinely audit our inventory and supply partners to maintain the highest quality standards.
Non-Human Traffic Control
We detect and block bot traffic, ensuring your ads are only served to real people.
Our Brand Safety Partners
We work with trusted partners and verification tools to stay ahead of emerging threats and guarantee premium inventory across all channels, including mobile, app, and CTV.
Supporting Features
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Creative previews before launch
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Custom impression trackers
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Multichannel support across mobile, app, and CTV
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Real-time safety enforcement at every step
The Targetoo Promise
Whether your campaign is running on mobile, in apps, or on CTV — we go where others don’t. Our commitment is to keep your brand protected, your ads seen in the right place, and your campaigns running smart and safe.