Location Intelligence uses real-world location data (like GPS coordinates) to help advertisers understand where people go, how they move, and how that behavior connects to digital ads.
With this powerful insight, you can target smarter, reach the right audience, and measure real-world impact—all while respecting user privacy.
What Can You Do with Location Intelligence?
1. Discover & Target Key Areas
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Use Geolists to find and define important physical locations (like your stores, events, or competitor locations).
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Reach users who are near or visiting those places—without extra cost.
2. Segment Audiences by Movement
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Create audience segments based on real-world behavior (e.g., shoppers who visited a specific mall).
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Use this data to retarget users with personalized ads across devices and locations.
3. Custom Ads Based on Location
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Show interactive ads with maps or directions to nearby stores (click-to-map).
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Use Dynamic Creative Optimization (DCO) to display tailored messages based on where the user is right now.
4. Measure Store Visits
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Track how many users visit your physical locations after seeing your ad.
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Get clear insights into how your campaigns drive foot traffic.
How It Works
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Combines spatial data (location coordinates) with user behavior and ad performance.
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Powers features like DOOH Audience Sync, Geolists, and location-based creatives.
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All data is processed in a privacy-compliant way.
Summary
Location Intelligence bridges the gap between digital campaigns and real-world movement. With it, you can:
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Target smarter
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Personalize your ads
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Track real-world results
It’s all about making your advertising more relevant, effective, and measurable—wherever your users are.