Targeting users based on live weather conditions is a powerful way to enhance ad relevance and performance — and with Targetoo, it’s simple to implement. Whether you want to show refreshing beverages on hot, clear days or promote cozy indoor activities when it’s raining, weather-based targeting ensures your ads always fit the moment.
Where to Set It Up
You’ll find the Weather Conditions targeting option in the Advanced Settings section of the Targeting area within your campaign setup.
Where Can It Be Applied?
You can apply weather-based targeting to:
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Entire countries
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Specific regions or cities
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Custom geolocations using latitude and longitude coordinates
Note: This feature is compatible with all campaign types and all other targeting options — except external weather context segments from third-party providers.
Available Weather Conditions to Target
You can choose one or multiple of the following:
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Clear skies
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Few clouds (11–25%)
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Scattered clouds (25–50%)
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Broken clouds (51–84%)
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Overcast clouds (85–100%)
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Smoke
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Fog
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Rain
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Snow
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Other (for rare or undefined conditions)
Why Use Weather Targeting?
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Deliver hyper-relevant messages that resonate with user mood and behavior
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Maximize ROI by only showing ads when conversion likelihood is high
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Sync creative dynamically with the environment (e.g., rainy-day discounts, sunny weather promos)
Combine weather targeting with location-based creatives and audience data to create high-impact, context-aware campaigns that drive both engagement and footfall.
Ready to launch your first weather-aware campaign? Just head into the Targeting settings and select your preferred conditions — no extra cost required.