Publisher Lists
The Publishers Lists section, found under Resources in the Left Menu, lets you upload and manage private publisher lists for your campaigns. These lists help control where your ads appear by including or excluding specific publishers.
Upload Publisher Lists
To create a new publisher list:
- Click the ‘New Publisher list’ button (top right)
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In the dialog that appears:
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Add a Name for internal use
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Upload a file containing publisher identifiers
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Best practices:
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Use a .csv file
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Add one publisher ID per line
Example:
p:pub:firstexample
p:pub:secondexample
p:pub:thirdexample
Click ‘Create’ to generate the list
Once uploaded, the list will appear in the Publisher targeting dropdown within your campaign setup.
How Publisher Lists Work
Publisher lists allow you to:
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Include (whitelist) specific publishers
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Exclude (blacklist) publishers to avoid
They support various identifiers:
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App/Site/Bundle ID
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Publisher names
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Domains
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Text patterns
These identifiers help ensure your ads are shown only in the most relevant or trusted environments.