Publisher Lists

The Publishers Lists section, found under Resources in the Left Menu, lets you upload and manage private publisher lists for your campaigns. These lists help control where your ads appear by including or excluding specific publishers.

Upload Publisher Lists

To create a new publisher list:

  1. Click the ‘New Publisher list’ button (top right)
  2. In the dialog that appears:

    • Add a Name for internal use

    • Upload a file containing publisher identifiers

Best practices:

    • Use a .csv file

    • Add one publisher ID per line

    Example:

    p:pub:firstexample
    p:pub:secondexample
    p:pub:thirdexample

     Click ‘Create’ to generate the list

    Once uploaded, the list will appear in the Publisher targeting dropdown within your campaign setup.

    How Publisher Lists Work

    Publisher lists allow you to:

    • Include (whitelist) specific publishers

    • Exclude (blacklist) publishers to avoid

    They support various identifiers:

    • App/Site/Bundle ID

    • Publisher names

    • Domains

    • Text patterns

    These identifiers help ensure your ads are shown only in the most relevant or trusted environments.