Create Multichannel Campaign

Click the ‘New Multichannel Campaign’ button to launch the campaign builder.

Multichannel Campaign Launcher

The Multichannel Campaign Launcher allows you to either create a new campaign or save it as a draft.

Campaign Name

Enter the desired name for your campaign.

Advertiser

Here, you define the campaign’s advertiser details, including:

  • Advertiser name

  • Website domain

  • Category

  • Whether the content is sensitive

You can choose from existing advertisers or create a new one.

Click the ‘New Advertiser’ button to open a menu where you’ll need to provide:

  • Name

  • Domain

  • Category

  • Sensitivity disclosure (toggle on/off)

Advertiser Category

Choose the category that best represents the advertiser’s business from the dropdown menu.

Sensitive Content

Mark the content as sensitive if it involves any of the following:

  • +18 or +21 material, Adult content, Gambling, Alcohol

  • Marijuana or CBD, Drugs, Tobacco or e-cigarettes, Weapons

  • Cryptocurrency, Pharmaceuticals or medical products, Politics

Geolists

Geolists allow precise targeting using latitude and longitude coordinates. You can:

  • Select an existing Geolist

  • Create a new one directly in the launcher

To create a new Geolist, click ‘New Geolist’ and provide:

  • Name

  • Precision

  • Country

  • (Optional) Region

  • (Optional) City

  • Upload coordinates

  • Radius in meters

Note: You can include up to 50,000 areas or POIs.

Budget

Set the total spend for your campaign. You can choose between:

  • Lifetime Budget

  • Daily Budget

Budget Considerations

  • The campaign will pause when it reaches either the daily or lifetime budget.

  • To continue a campaign that has ended due to budget limits, simply increase the budget.

  • If reusing an old campaign, it’s best practice to reset the start date under Lifetime settings to zero out the accumulated metrics.

Lifetime

Pick the campaign’s start and end dates using the calendar dropdown.

Creatives

Add creatives in two ways:

  • Upload new ones directly from the launcher using the ‘Upload’ button

  • Select existing creatives using the ‘Add’ button from the Creative table

Creatives Added

Once added, creatives will appear in a list at the top of the Creatives section.

Filter and Search

  • Use the Filter button to narrow down creatives by Type or Size

  • Use the Search bar to find specific creatives by name

Multichannel Tracking

Choose your tracking method to measure campaign performance. Options include:

  • Adsquare Footfall, S2S, etc.

  • Adjust, AppsFlyer, Branch, Kochava, SKAdNetwork

Strategy Settings

Important: At least one strategy must be active for the campaign to run.

In this section, you’ll configure your targeting and delivery settings.