Multichannel Campaign Strategies

Strategies offer flexibility to refine your campaign’s performance by testing variations or segmenting traffic across different audiences or goals. Each strategy operates independently but contributes to the overall performance and spend of the campaign.

Your campaign requires at least one active strategy in order to start buying traffic.

The Strategies area within your campaign allows you to:

• Activate and manage campaign execution

• A/B test different elements, targeting options, or creatives

• Run multiple line items within the same campaign

• Control budget and pricing at a more granular level

Strategies offer flexibility to refine your campaign’s performance by testing variations or segmenting traffic across different audiences or goals.

Create a New Strategy

To create a new strategy:

• Click on the “New Strategy” button

• Choose your preferred setup (you can start from scratch or duplicate an existing one)

• Follow the step-by-step configuration process and fill follows:

  • Name

  • Pricing

  • (Optional) Creatives

  • (Optional) Location

  • (Optional) Deals