Create a DOOH campaign

Click the ‘New Digital Out Of Home campaign’ button to open the DOOH Campaign Launcher.

DOOH Campaign Launcher

This interface allows you to set up and configure your new DOOH campaign. You can complete the setup immediately or save it as a draft to finish later.

Campaign Name

Enter the desired name for your campaign.

Advertiser

Here, you define the campaign’s advertiser details, including:

  • Advertiser name

  • Website domain

  • Category

  • Whether the content is sensitive

You can choose from existing advertisers or create a new one.

Click the ‘New Advertiser’ button to open a menu where you’ll need to provide:

  • Name

  • Domain

  • Category

  • Sensitivity disclosure (toggle on/off)

Advertiser Category

Choose the category that best represents the advertiser’s business from the dropdown menu.

Sensitive Content

Mark the content as sensitive if it involves any of the following:

  • +18 or +21 material, Adult content, Gambling, Alcohol

  • Marijuana or CBD, Drugs, Tobacco or e-cigarettes, Weapons

  • Cryptocurrency, Pharmaceuticals or medical products, Politics

Geolists

Geolists allow precise targeting using latitude and longitude coordinates. You can:

  • Select an existing Geolist

  • Create a new one directly in the launcher

To create a new Geolist, click ‘New Geolist’ and provide:

  • Name

  • Precision

  • Country

  • (Optional) Region

  • (Optional) City

  • Upload coordinates

  • Radius in meters

Note: You can include up to 50,000 areas or POIs.

Budget

Set the total spend for your campaign. You can choose between:

  • Lifetime Budget

  • Daily Budget

Budget Considerations

  • The campaign will pause when it reaches either the daily or lifetime budget.

  • To continue a campaign that has ended due to budget limits, simply increase the budget.

  • If reusing an old campaign, it’s best practice to reset the start date under Lifetime settings to zero out the accumulated metrics.

Lifetime

Pick the campaign’s start and end dates using the calendar dropdown.

Creatives

Add creatives in two ways:

  • Upload new ones directly from the launcher using the ‘Upload’ button

  • Select existing creatives using the ‘Add’ button from the Creative table

Creatives Added

Once added, creatives will appear in a list at the top of the Creatives section.

Filter and Search

  • Use the Filter button to narrow down creatives by Type or Size

  • Use the Search bar to find specific creatives by name

DOOH Synchronization

DOOH Audience Sync can be enabled or disabled from the Campaign Launcher using the Synchronization dropdown. Toggle the switch to activate it.

You’ll need to configure:

  • Name for the synced campaign (automatically starts with Sync –).

  • Opportunity window: Choose from 1h, 6h, 12h, 24h, or 48h.

  • Radius around the DOOH screen: Options include 100m, 300m, 500m, 750m, or 1000m.

  • Lifetime budget and CPM value for the synced mobile campaign.

Once configured, a Mobile campaign synced to your DOOH campaign will be created automatically.

Strategy Settings

Important: At least one strategy must be active for the campaign to run.

In this section, you’ll configure your targeting and delivery settings.