Building high-quality audiences is essential for precise targeting and campaign efficiency. With Targetoo, you can create and enrich audiences in real-time using Dynamic Audience Pixels, helping you reach users across their journey with reliable first-party data. What...
Targetoo uses spatial data (real-world location information) to help advertisers build smarter audience strategies. With our technology, you can target or retarget users based on where they’ve been—across devices and screens—while staying 100% privacy-compliant....
In today’s omnichannel world, successful advertising requires reaching users at the right time, in the right place, and on the right screen. With geospatial targeting, Targetoo allows advertisers to do just that—seamlessly linking Mobile, DOOH (Digital Out-of-Home),...
Targetoo offers a Lookalike Audience feature that helps you find new users who are similar to your best existing users. This is a smart way to grow your reach without losing relevance. What Are Lookalikes? A lookalike audience is built using a seed group — like people...
Targeting the right users is key to running a successful campaign. With Targetoo’s Smart Rules, you can easily combine audiences using AND, OR, and NONE logic. This allows you to include or exclude users based on their behavior or profile. Let’s go through some...
Audiences, also known as segments, are fundamental to any successful marketing strategy. These are groups of potential customers categorized based on shared traits such as demographics, geographic location, psychographics, behaviors, or specific interests. By...