Click fraud happens when clicks on ads are made by bots or non-human sources—not real people. These fake clicks can waste your budget, lower your campaign performance, and give you a false sense of success. But click fraud isn't just about bots. On mobile, accidental...
Brand safety means making sure your ads only appear in places that are safe, appropriate, and aligned with your brand’s values. At Targetoo, we take this seriously — from preventing ad fraud to ensuring your brand is never associated with harmful or low-quality...
Ads.txt stands for Authorized Digital Sellers, and it’s an initiative by the IAB (Interactive Advertising Bureau) to make programmatic advertising more transparent, fraud-free, and brand-safe. With ads.txt, publishers (websites or apps) publicly list who is authorized...