In a world increasingly limited by privacy regulations and a decline in native user IDs (like cookies or mobile advertising IDs), contextual targeting—or targeting by contexts—has emerged as a powerful alternative. Contexts allow advertisers to display ads in...
As digital advertising evolves, privacy regulations and the phasing out of user IDs challenge how we maintain relevance in our campaigns. Contextual targeting—using the environment in which an ad appears rather than personal data—has become essential. With Targetoo,...
Contextual targeting is a powerful tool, but to maximize its value, you need clear insights into performance. With Targetoo, reporting on contexts is simple and flexible, thanks to newly introduced drill-down variables that help you analyze which contextual segments...