Building high-quality audiences is essential for precise targeting and campaign efficiency. With Targetoo, you can create and enrich audiences in real-time using Dynamic Audience Pixels, helping you reach users across their journey with reliable first-party data. What...
Consent is a fundamental principle in data privacy that refers to the explicit permission given by an individual for the collection, use, or sharing of their personal information. It ensures that individuals have control over how their data is handled, and that...
By now, you’re probably tired of hearing about the GDPR—but it's for good reason. The General Data Protection Regulation is a landmark data privacy law enacted by the European Union to give individuals more control over their personal data. It came into effect on May...
Consent macros are dynamic placeholders used in programmatic advertising to transmit user consent information within bid requests or ad delivery URLs. They ensure that user privacy preferences—as required by regulations like GDPR (General Data Protection Regulation)...