Tracking partners

Creative Tracking is used to measure the performance and delivery of individual ad creatives. It helps advertisers understand how specific creatives perform across formats, placements, and environments, enabling better optimization and reporting. Creative tracking is...

Web Tracking is used to measure user activity on websites after ad exposure. It enables advertisers to track visits, conversions, and on-site actions, helping evaluate campaign performance and optimize toward meaningful outcomes. Web tracking is ideal for...

Viewability Tracking measures whether an ad was actually seen by a user, rather than simply served. This ensures campaign transparency, helps meet industry standards, and supports brand safety and performance optimization. Viewability tracking is especially important...

Drive-to-Store Tracking measures how digital advertising impacts physical store visits. It helps advertisers connect online ad exposure with offline foot traffic, making it ideal for retail, QSR, automotive, and other location-driven campaigns. This tracking type...

Tracking partners are third-party platforms integrated with Targetoo to measure and validate campaign performance. They help advertisers track user actions, conversions, and key performance indicators based on specific campaign objectives. Targetoo supports different...

App Marketing Tracking allows advertisers to measure the performance of mobile app campaigns by tracking installs, user engagement, and post-install events. This type of tracking is essential for evaluating user acquisition quality and optimizing app-focused...