Weather Conditions

Weather has a profound influence on how consumers feel, what they buy, and how they engage with ads. From craving a hot drink on cold days to choosing sunscreen when it’s sunny, weather targeting allows brands to tap into real-time environmental factors to improve ad...

Targeting users based on live weather conditions is a powerful way to enhance ad relevance and performance — and with Targetoo, it’s simple to implement. Whether you want to show refreshing beverages on hot, clear days or promote cozy indoor activities when it's...