Short answer: Yes — but there’s a sweet spot.
Showing an ad multiple times can increase user interaction up to a point. But after that, users start ignoring it — or worse, get annoyed. This is known as ad fatigue.
The Hypothesis
Targetoo’s ads research team explored this question:
Does repeating ads boost interaction, or hurt it?
What We Studied
The team looked into:
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CTR (Click-Through Rate): How often users clicked after seeing the ad
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Media spend vs. CTR: To find where spending delivers the most value
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Existing tools: Compared features like Frequency Capping and Dynamic Creative Optimization to see how they manage ad fatigue
Frequency Layer
A visual tool to show how many ads a user has already seen before the next one.
High-Awareness Users
These are users who have seen fewer ads, but show higher engagement — meaning better CTR and ROI.
Key Findings
- Repeating ads can help at first
- But too many impressions reduce clicks and waste budget
- Users with moderate exposure engage more than overexposed ones
- Targeting “high-awareness” users leads to better results
Our Proprietary Solution: Maximize Users’ Awareness
We developed a smarter way to manage ad repetition — using patent-filed technology.
Here’s how it works:
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Tracks how often a device has requested ads
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Identifies users with optimal awareness
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Targets them precisely to maximize clicks and return on investment (ROI)
What Makes It Better?
Unlike older tools like:
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Frequency Capping (which just limits ad count)
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Dynamic Creative Optimization (which changes the ad creative)
Our tool does more. It ensures each impression matters by:
- Reducing ad fatigue
- Avoiding wasted impressions
- Boosting real engagement
- Optimizing budget use
Repetition can work — if you don’t overdo it.
With Maximize Users’ Awareness, you can target smarter, interact better, and get more from your ad spend.