Audiences, also known as segments, are fundamental to any successful marketing strategy. These are groups of potential customers categorized based on shared traits such as demographics, geographic location, psychographics, behaviors, or specific interests. By segmenting the market, advertisers can deliver personalized experiences that resonate more deeply with each group.
Tailoring marketing strategies to these segments allows for more effective engagement, improving customer satisfaction, loyalty, and sales. With programmatic advertising platforms like Targetoo, audience-based targeting becomes scalable but also measurable and actionable.
⚠️ Audiences expire after 6 months to comply with privacy regulations. If longer storage is needed, data should be downloaded to your system, when permitted.
Types of Audiences
Private Audiences
These are custom audiences you own, created using various identifiers:
- IDFA (Identifier for Advertisers on iOS)
- GAID (Google Advertising ID)
- IP Addresses (only used when devices connect via Wi-Fi)
- Universal IDs
Private Audiences allow for highly personalized targeting, especially effective for retargeting existing customers or leads.
Public Audiences
Curated by Targetoo or trusted Data Partners, these include:
- Location-Based Audiences: Built by observing users in specific GPS-defined areas. You control the radius, accuracy, and timeframes.
- Interaction-Based Audiences: Generated based on how users engage with your campaigns. You decide what behaviors to track and store for future retargeting.
⚠️ Public and Private Audiences are subject to the same 6-month data retention policy.
DOOH Audiences
Digital Out-of-Home (DOOH) audiences represent mobile users who were near specific DOOH ad placements during a campaign. These audiences enable:
- Mobile retargeting
- CTV targeting for household-level ads
- Drive-to-store campaigns
When to Use DOOH Audiences
DOOH Audiences aren’t necessary for real-time DOOH Synchronization strategies. However, they become valuable for:
- Delayed Retargeting: Reinforce messages later.
- Ad Sequencing: Deliver follow-up content across devices.
- Cross-Screen Targeting: Extend mobile engagement to Connected TV.
Operational Considerations
- Created from GPS signals of mobile users near DOOH screens
- Function similarly to interaction-based audiences
- Not downloadable
- Can be stored within free usage limits, with additional costs applying beyond that
For more information, refer to the Audience Management pricing section in your Targetoo platform dashboard.